Nicholas Blechman (Editorial)
Parker Bowab (Marketing)
ART DIRECTION, DIGITAL DESIGN
The New Yorker Festival. Electric marketing design for a revered weekend of events.
Working in tandem with the editorial design team at The New Yorker, we created an electric collection of marketing material for the 2018 Festival that was inspired by the iconic neon signage found around the streets of New York. Collateral included print/video signage for all five venues, inbook print ads, digital ads, social media marketing, and of course, merchandise. Don’t tell me you won’t coo at the sight of that New Yorker onesie.