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Condé Nast

Condé Nast

 
 

At Condé Nast, I worked as art director for the revenue side of The New Yorker. In addition to leading the cartoons and custom site builds for the branded stories featured in The New Yorker, I conceptualized and pitched proposals with the marketing teams on Vanity Fair, Teen Vogue, and W.

 

 

The New Yorker Festival

Event Marketing –– Art Direction –– Social Media Marketing

Working in tandem with the editorial design team at The New Yorker, we created an electric collection of marketing material for the 2018 Festival that was inspired by the iconic neon signage found around the streets of New York. Collateral included print/video signage for all five venues, inbook print ads, digital ads, social media marketing, and of course, merchandise. Don’t tell me you won’t coo at the sight of that New Yorker onesie.

 
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Print Advertorials

Marketing –– Art Direction –– Advertising

Print advertorial–part two of a campaign for Bermuda that also included an interactive crown unit map on the homepage of newyorker.com.  Who doesn’t love pink sand beaches?

Print advertorial–part two of a campaign for Bermuda that also included an interactive crown unit map on the homepage of newyorker.com. Who doesn’t love pink sand beaches?


Custom Site Builds

Branded Content –– Art Direction –– Digital Design

British Airways

 

An interactive cartoon journey where the user determines the adventures of a recently empty-nested couple, Karen and Sam. Arguably the most fun part of this project was brainstorming with cartoonist Emily Flake on 50+ humorous scenarios for our cartoon couple to get into as they travel across Europe.

 
The splash page’s CTA of “Ready for Takeoff” prompts the user to continue on the journey with a charming nod to our client, British Airways.

The splash page’s CTA of “Ready for Takeoff” prompts the user to continue on the journey with a charming nod to our client, British Airways.

Each digital experience ends with a cartoon strip of the user’s specific journey and a “Play Again” CTA so the user can see the cities they didn’t visit the first time around.  (Do it! Press Play Again! I’m not just saying that because click-rate was a part of our KPI…)

Each digital experience ends with a cartoon strip of the user’s specific journey and a “Play Again” CTA so the user can see the cities they didn’t visit the first time around. (Do it! Press Play Again! I’m not just saying that because click-rate was a part of our KPI…)


Video Campaigns

Marketing –– Art Direction –– Concept

Destination Canada

Produced by TNY Studio with Canada Keep Exploring: Experience the culture and energy of Toronto through a poetry-meets–street art collaboration between acclaimed poet Cleo Wade and visual artist Bareket Kezwer. Energized by the city, these artists uncover the local spirit, public spaces, and themselves in a collaboration inspired by each other and the places that surround them. Witness their expressive power through a mosaic of Cleo’s words created by Bareket on a once-blank wall in Toronto.

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Qualcomm Series

In this episode of “How Things Work,” presented by Qualcomm, cartoonist Emily Flake illustrates how 5G and room-scale virtual reality will soon be able to place you onstage with virtually anyone.

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