Charles Schwab

The New Yorker x Charles Schwab. A whimsical way to educate readers on common financial biases.

Is it eating the extra cookie you’ve been eyeing? Giving the suggested amount for a donation? Joining in a group sing-along, even if you don’t know the song’s lyrics? Each day we’re faced with seemingly humdrum decisions that reflect subconscious biases — and shape our personal, professional, and financial futures. We don’t suspect that these biases could be working against our own best interests, as we consider deals, discounts, penalties, suggested prices, and bandwagon offers.

That’s why we collaborated with Charles Schwab and the Wharton School’s Katherine Milkman — a noted professor, behavioral economist, and the new host of Charles Schwab’s “Choiceology” podcast — to create a quick assessment test.

Click below to learn about your biases, reap more rewards, and start translating your habits into sounder financial choices.

Responsibilities included presale concept, art direction of the animated cartoons made by New Yorker cartoonist, Liza Donnelly, and layout design of the digital experience.