Canada Keep Exploring
MARKETING, PRODUCTION, TALENT
Eleanor Peery, Conde Nast Entertainment, Cleo Wade, Bareket Kezwer
The New Yorker x Canada. Poetry and Paint, a collaboration inspired by the creative city of Toronto.
Produced by TNY Studio with Canada Keep Exploring: Experience the culture and energy of Toronto through a poetry-meets–street art collaboration between acclaimed poet Cleo Wade and visual artist Bareket Kezwer. Energized by the city, these artists uncover the local spirit, public spaces, and themselves in a collaboration inspired by each other and the places that surround them. Witness their expressive power through a mosaic of Cleo’s words created by Bareket on a once-blank wall in Toronto.
Responsibilities included presale conception of the idea, art direction of the painted wall with the street artist, and post-production of marketing the video with digital ad units campaigned on The New Yorker site.