The New Yorker x British Airways. A roundtrip to adventure.
An interactive cartoon journey where the user determines the adventures of a recently empty-nested couple, Karen and Sam. Arguably the most fun part of this project was brainstorming with cartoonist Emily Flake on 50+ humorous scenarios for our cartoon couple to get into as they travel across Europe. The splash page’s CTA of “Ready for Takeoff” prompts the user to continue on the journey with a charming nod to our client, British Airways. Each digital experience ends with a cartoon strip of the user’s specific journey and a “Play Again” CTA so the user can see the cities they didn’t visit the first time around. (Do it! Press Play Again! I’m not just saying that because click-rate was a part of our KPI…)
Responsibilities included presale conception, art direction, digital design of custom webpages, and lots of brainstorming for each quirky caption per destination cartoon.